Privacy Policy

Who we are

This Privacy Policy applies to Academy 64 Limited, trading as A64 Holistic & Beauty Training, located at 4A Royal Buildings, Penarth, CF64 3EB, Wales. We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR).

This policy explains how we collect, use, and protect any information about you when you visit our website at academy64.co.uk or contact us directly.

What information we collect

We may collect the following types of information:

• Usage data: Pages you visit, how long you spend on each page, the browser and device you use, and how you arrived at our site. This data is collected via Google Analytics (GA4) and is anonymised.
• Contact form submissions: If you use our contact form, we collect your name, email address, phone number, and message content.
• Booking enquiries: Information submitted through our booking enquiry process, including your name, contact details, and course preferences.

Cookies and analytics

Our website uses Google Analytics 4 (GA4) to understand how visitors use our site. This helps us improve the experience for future visitors. Google Analytics uses cookies — small text files stored on your device — to collect anonymised data about your visit.

We use Google Consent Mode v2, which means analytics cookies are only activated if you choose to "Accept All" on our cookie banner. If you select "Essential Only," no analytics data is collected.

The cookies used by Google Analytics include:

• _ga — Distinguishes unique users. Expires after 2 years.
• _ga_G-2MBVM2MZ5V — Maintains session state. Expires after 2 years.

We also use localStorage (browser storage) to remember your cookie preference:

• a64CookieConsent — Stores your cookie consent preference so you are not asked again on future visits. This is an essential function and does not track you.

To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on.

How we use your data

We use the information we collect for the following purposes:

• To improve website experience and understand how visitors use our site
• To respond to enquiries submitted through our contact form
• To manage course bookings and communicate with students regarding their training
• To analyse site traffic patterns and improve our content

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Legal basis for processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases for processing your data:

• Consent — For analytics cookies, which we only enable when you explicitly agree via our cookie banner.
• Legitimate interests — For website security and basic website functionality.
• Contract — For processing course booking enquiries and responding to contact form submissions.

Data retention

Google Analytics data is retained for 14 months by default, after which it is automatically deleted. Contact form data and booking enquiry records are kept for a reasonable duration to fulfil the purpose for which they were collected, and are then securely deleted.

Third-party services

Our website may involve the following third-party services, each with their own privacy policies:

• Google Analytics — Website analytics. Google Privacy Policy
• Google Maps — Embedded map on our contact page. Google Privacy Policy

Your rights under UK GDPR

You have the following rights regarding your personal data:

• Right of access — You can ask us what personal data we hold about you.
• Right to rectification — You can ask us to correct inaccurate data.
• Right to erasure — You can ask us to delete your personal data.
• Right to restrict processing — You can ask us to limit how we use your data.
• Right to object — You can object to us processing your data in certain circumstances.
• Right to withdraw consent — If processing is based on consent, you can withdraw it at any time by clicking "Essential Only" in the cookie banner (which reappears if you clear your browser storage), or by contacting us directly.

To exercise any of these rights, please contact us at info@academy64.co.uk. We aim to respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Data security

We take reasonable steps to protect any personal information we hold. Our website is served over HTTPS, ensuring data transmitted between your browser and our site is encrypted. We do not store payment card data on our website.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or UK law. The date below will always show when it was last updated. We encourage you to review this page periodically.

Last updated: April 2026

Contact us

If you have any questions about this Privacy Policy or how we handle your data, please get in touch: